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FEATURED NETWORK OF THE MONTH: www.ZapSpot.com
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The ZapSpot Network is
the premiere showcase network for the P3 Marketing Group. Started in
April 2000, it was kicked off with just $100,000 in marketing spend
using standard opt-in e-mail lists. In just nine months and with no
additional marketing, the network has grown to over 500,000
installations, has resulted in over three million application
distributions, and continues to grow organically each week by
thousands of users and hundreds of thousands of downloads.
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Click
here to find out more on how you can create
the same kind of persistent desktop network for your own customers. |
OTHER COMPANIES WE'VE WORKED WITH
The P3
Marketing Group (formerly the marketing arm of ZapSpot, Inc.) has worked
with a number of different companies across a wide range of industries.
Here are just some examples...
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E-machines™ |
| Goals: |
Increase
customer loyalty and cross-sell / up-sell other products. |
| What we
did: |
We created a Branded Application that was a
modified version of one of our existing applications that
included promotional advertisements and cross-sell
components. |
| What they
did: |
Distributed it
via e-mail to their customers. |
| Results: |
Significant
usage of the application and click-through rates from the
promotional pages. |
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Nassau
County Sports Commission w/
New York
Islander's Hockey Team
& Newsday |
| Goals: |
Create
a viral promotional application for event kick-offs and
promotions sponsored by the New York Islander's Hockey Team
and Newsday. |
| What we
did: |
We created a Branded Application that was a
modified version of one of our existing, proven
applications. |
| What they
did: |
Posted it to
their Web-site for all to enjoy. |
| Results: |
Increased Web
traffic and significant application usage. |
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IWON, Inc. |
| Goals: |
Increase brand
awareness for the IWON brand; reach a targeted
entertainment audience. |
| What we
did: |
Integrated
their logo into one of the ongoing application
releases that is distributed through the various P3 Networks
(the ZapSpot Network). |
| What they
did: |
Provided
artwork, approved the final application. |
| Results: |
Millions of
minutes of brand exposure and significant click-through
rates to their web-site. |
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Uproar, Inc.™ |
| Goals: |
Drive users
back to the Uproar site. Spread the Uproar brand through
viral marketing. |
| What we
did: |
We created a Branded Application that was based
on one of their existing entertainment assets. |
| What they
did: |
Sent out an
e-mail to their customers that included the application. |
| Results: |
Millions of
minutes of application usage and click-through back to their
Web-site. |
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