|
ZapSpot,
Inc. Introduces the P3 Marketing Group
Software technology
firm forms new service ASP to tap into the power of small software
applications as a powerful new marketing and communications channel.
New York, NY,
December 15, 2000 - ZapSpot Inc, one of the
world’s premiere providers of person-to-person application sharing
technologies, announces the formation of the P3 Marketing Group, a
new service division that taps into the power of small, interactive
software to create personalized, persistent, and powerful electronic
marketing channels for other companies.
“We quickly realized with ZapSpot that we had tapped into an
incredibly powerful new marketing model," said Victor Cho,
co-founder and executive VP of Marketing and Sales for ZapSpot. “With
just $100,000 in marketing, we managed to create a communications
channel to over 250,000 customers who each spend over two hours and
over sixteen unique sessions per month with us. These same users
have generated over three million application distributions, almost
all through word-of-mouth and virality. Every company would love to
be able to reach their customers this frequently for such a low per
user cost. And now they finally can—and the P3 Marketing Group
will help them do it.”
The P3 Marketing Group will take the innovative and patent-pending
technologies, processes, and content from the ZapSpot network and
will package and deliver them to other companies through a series of
Application Service Provider (ASP) products and services. Any
company that wants to create a persistent online / offline desktop
presence will be able to do so with minimal effort and set-up using
the proven technologies and services of this new group.
The P3 Marketing Group will enable companies to tap into the power
of small, compelling, viral software applications through a series
of innovative, branded products that range from single, off-off
applications to complete, serviced networks that are completely
managed and maintained. The desktop presence that results can then
be used for a host of business critical marketing functions: from
increasing product sales, to capturing survey information, to
cross-selling and up-selling products, to running promotions and
special offers, to capturing e-mail names and leads, and much more.
"Creating a dedicated desktop presence should be a business
imperative for any company that wants to create a truly
comprehensive electronic marketing strategy,” says Mr. Cho. “Only
a fraction of the time that is spent on a computer is spent within
the browser. For example, more time is spent in small software
applications like simple games and simple tools than the top fifty
web properties combined. Our technologies and services will let
companies create their own branded software services and
applications that they can then use as a dedicated channel directly
to their most valuable customers.”
The P3 Marketing Group will introduce a host of new products and
services over the next month, in parallel with the launch of a new
service Web-site on January 10th, 2001, which will be
located at www.p3marketing.com.
The ZapSpot Network will continue to function in its normal capacity
at www.ZapSpot.com.
About ZapSpot,
Inc.
ZapSpot, Inc. is
creating the world's first person-to-person application sharing
platform that lets users find, collect, and share small software
games. Based in New York City, ZapSpot has received over 3 million
downloads of its applications from over 125 countries in just eight months. For more information visit www.ZapSpot.com.
About the P3 Marketing
Group
The P3 Marketing Group is a leading provider of software
technologies and services that enable companies to create dedicated
desktop communication channels to their customers using small,
interactive software for an incredibly low per user cost. The
resulting sessions that are generated create a personal, persistent,
and powerful electronic communications channel that can be
used to increase sales, acquire new users, build ongoing customer
loyalty, and more. For more information visit www.p3marketing.com.
Return to
Top
Back
to Press Room |
