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P3
Marketing Group Announces New 2001 Product Line
Interactive
marketing group announces upgraded versions of its products and
services for 2001, allowing companies to quickly create their own
branded desktops.
New York, NY,
January 10, 2000 - The P3
Marketing Group™
today announces newly upgraded and enhanced versions of its
electronic desktop ASP products and services. These new products
make it even easier for companies to create their own personalized,
persistent, and powerful desktop communications channels using
small, interactive software.
“We've been collecting a lot of feedback from our partners and
clients about how we can make our services even more compelling, and
we've incorporated a lot of that feedback directly into our product
line," says Dan Frumin, one of the founders of the P3 Marketing
Group. "With these enhanced products, we're not only going to
make it easier for a company to create its own desktop presence, but
we're also going to make that presence even more powerful through
features like HTML and web-integration directly with their Web-site,
and enhanced online / offline support and services."
The
P3 Marketing Group provides a number of Application Service Provider
products and services that allow companies to tap into the power of
small, interactive software to generate additional revenues, acquire
new customers, and build customer loyalty. Over $40 billion are spent each year in the US on customer acquisition,
communications, and loyalty. Companies routinely spend over $2.00
to reach a customer one time through traditional means (direct mail,
catalogs, etc.). E-commerce companies often pay $100-$200 to acquire
a single customer that only returns to their site once or twice a
month.
The
P3 Marketing helps companies create a persistent desktop
communications channel directly to their customers that generates an
average of over 120 usage minutes and over sixteen visits per month at a
fraction of these costs in return for a monthly service charge. The
P3 Marketing Group achieves these metrics by tapping
into the massive amount of end-user demand for small software
applications on the desktop.
"Imagine
being able to directly engage your customers with an ongoing
dialogue for over two hours each month, either online or offline," continues Mr. Frumin. "There are only a handful
of sites and brands that can generate this kind of time in front of
users. For the rest of the world, it's a difficult challenge to
try to get in front of customers. By using small, targeted software
applications as a Trojan horse of sorts, a company not only provides
real value to its customers but it also creates a persistent,
ongoing communications channel directly to that user."
Updated
and enhanced products for 2001 include:
-
P3
Branded
Applications
A P3 Branded Application is the entry level
product from the P3 Marketing Group. A branded application is a small, sharable, executable
program that resides on a user's desktop and can be run, installed, and shared with a single
click. These branded
applications can either be custom developed from scratch, or
modified versions of existing P3 assets.
-
P3
Branded Desktop Companion™
with
UserConnect™
The P3 Desktop Companion is a
powerful application player that is combined with any piece of
P3 enabled software to create an even more powerful desktop
presence. The Desktop Companion includes UserConnect--a powerful new
web technology that allows companies to expand their web-presence
beyond the browser and directly onto the desktop. The
UserConnect sidebar can host any type of third party content: from HTML, to
Java, to Flash; and it can integrate directly with a company's
Web-site, back-end infrastructure, and processes. This powerful
channel can then be used to sell products, capture customer
information, present specials and promotions, and more.
The P3 Marketing Group has made it incredibly easy for a company
to create its own customized desktop presence using a Desktop
Companion. A company simply selects an application type for
distribution (either an existing application from the P3
Marketing Group or a custom application), defines the content that it would like to present within the
UserConnect space (including the frequency of updates), and then sends that
application out via e-mail, the Web, etc. Each installation of
the software results in a new, dedicated desktop presence that
can be dynamically updated and easily spread from
person-to-person.
-
P3
Branded Desktop Network™ with UserConnect™
For companies that are looking to expand beyond a single
application or that want to tap into an ongoing stream of
applications, they can choose to create their own Desktop
Network. A Desktop Network allows a user to collect and share
multiple Desktop Companions from a company in one single,
easy-to-manage location. These applications can be existing P3
Marketing Group applications, custom applications, or even
existing assets that a company has already created or owns. The
P3 Marketing Group will provide all of the services and
technologies necessary to grow this network, including back-end
reporting, ongoing e-mail delivery, ongoing application
creation, support, and more.
"Our
enhanced product line really puts us at the forefront of this market
opportunity," concludes Mr. Frumin. "There are a handful
of companies that are trying to achieve the same results using
one-off shareware and freeware applications, but no company has
created a flexible, self-contained, viral platform that has proven
its effectiveness with real usage metrics. We have. I'd say that
we're a good year ahead of any competitors with these new software
technologies and offerings."
About the P3 Marketing
Group
The P3 Marketing Group is a leading provider of software
technologies and services that enable companies to create dedicated
desktop communication channels to their customers using small,
interactive software for an incredibly low per user cost. The
resulting sessions that are generated create a personal, persistent,
and powerful electronic communications channel that can be
used to increase sales, acquire new users, build ongoing customer
loyalty, and more. For more information visit www.p3marketing.com.
About ZapSpot,
Inc.
ZapSpot, Inc. is
creating the world's first person-to-person application sharing
platform that lets users find, collect, and share small software
games. Based in New York City, ZapSpot has received over 3 million
downloads of its applications from over 125 countries in just eight months. For more information visit www.ZapSpot.com.
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